“The Heartbeat kit”
Client: Inter Miami CF
Along with featuring the roster for the 2022 season, IMCF decided to debut their new “Heartbeat Kit” Jerseys in a bright pink fashion. Designed in-house with details by David Beckham himself, it was an honor to be able to capture these jerseys for the first time.
The Heartbeat kit features “Libertad para Soñar” in handwritten script on the back under the collar. This is a replica of one of David Beckham’s tattoos.
Inspired by the heartbeat, IMCF took the idea of an EKG and turned it into an M for Miami.
The debut of the Heartbeat Kit by Inter Miami CF features the idea of an EKG, turned it into an M for Miami, and sewn in to the sleeves.
